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Day in the Life: Marketing

Marketing Department Overview

Marketing Team

The marketing team handles a wide array of internal and external functions. This team is integrally involved in branding, client experience, website enhancement, data analytics, reputational management, social media, and sales support. Their activities engage every department within the company.

While responsibilities vary greatly based upon role, need, seasonality, and skill set; on a daily basis the team is responsible for:

  • Website optimization/updates
  • Social media management
  • Sales enablement and support
  • Recruitment marketing
  • Campaign management
  • Marketing collateral creation and management
  • Employee communication
  • Third party/vendor management

…and much more.