Congratulations Boston, on surviving yet another Allston Christmas! In case you’re not familiar with this move-in day of massive proportions, 63% of Boston leases turn over on September 1st due to the thousands of students returning to university. The result is the biggest moving day in Boston, traffic jams of Uhauls, and sidewalks littered with belongings deemed not worthy of new apartments. Click here to learn more about September 1st Boston move in.
2015 was the year that Boston took the tradition to the next level. Social media and the press eagerly anticipated the horde of moving trucks and chaos, trending #AllstonChristmas on Twitter well before the 1st. Local residents made the day more festive with holiday-themed signage. Local companies also marketed the event more than ever, especially new neighborhood grocer bfresh market with a series of clever marketing stunts. The city of Boston also did their part to alleviate the gridlock by putting moving permit requests online and carefully monitoring Storrow Drive to prevent trucks from getting stuck under low pedestrian bridges.
For those lucky enough to avoid this annual relocation event, we compiled the best Allston Christmas stories, tweets, and instagrams:
The streets, especially Commonwealth Avenue, were gridlocked with rental trucks, students, parents, and unlucky commuters
— Brett Crowell (@bcrowell) September 2, 2015
"It's literally Mad Max Fury Road out there." #AllstonChristmas 🎄🚚📦
— Chloe Hoeg (@Chloeeesi) September 1, 2015
— Alli Rico (@alli_rico) September 1, 2015
— Bob Cargill (@cargillcreative) September 1, 2015